Gratification Of Pakistani Audiences In United States

This study investigates the TV Channels of Pakistan on U.S.A Cable Network and Gratification of Pakistani Audiences in United States through survey using interviews schedule as a tool of data collection. It targeted working and non working males and females living in Maryland, United States of America, aged 20-60 years and viewing Pakistani television channels on American cable network. The study recorded the respondents gratification through consumption patterns, level of viewing, preferred channels and programs, favorite watching time and future needs from these channels.

Ms Shazia Hashmat is Assistant Professor in Department of Media and Communication Studies at Fatima Jinnah Women University,Rawalpindi, Pakistan. She has guided numerous dissertations / thesis at Masters and Bachelor Level.